Hi there! Thanks for visiting my site!

I’m Soojin—a multidisciplinary designer, doer, and thinker based in Seoul. After graduating from Washington University in St.Louis with a degree in Communication Design and Marketing, I worked at Designsake Studio in San Francisco for a while before returning to the motherland.

I have a passion for telling stories and sharing vision through design—whether it be a brand, a book, or a website. Seeing people interact with my design is what excites me the most and gets me going past my limit. On the side, I draw so I consider myself an aspiring illustrator.

Find me sippin on an iced latte while drawing strangers at a cafe or cracking open a cold one while watching a movie with the two cutest schnauzers (@jinny_reo if you’re interested).

I am happy to connect with any creatives and open to collaborate, so please get in touch!

(P.S. Resume is available upon request)
Quim
identity design
illustration
packaging design
photography
print collateral
web design

Quim is a San Francisco based wellness company that makes a self-care line for humans with vaginas and humans without vaginas who love vaginas. It is Quim’s mission to help people connect with their own body and empower them to take care of it in the way that makes sense to them. Their plant-based products help resolve vaginal health issues that most humans with vaginas have been dealing with for a long time. Because happy vaginas make for better, more intimate sex. #youknow

Designsake team was brought on to revamp their brand identity, just in time for the launch of their new weed-infused product Oh YES! Latex-Safe Serum. I created illustrations of body in its natural state of repose along with nature’s elements such as water, earth, and fire to reflect the natural energy that Quim embodies.

itsquim.com