Hi there! Thanks for visiting my site!

I’m Soojin—a multidisciplinary designer, doer, and thinker based in Seoul. After graduating from Washington University in St.Louis with a degree in Communication Design and Marketing, I worked at Designsake Studio in San Francisco for a while before returning to the motherland.

I have a passion for telling stories and sharing vision through design—whether it be a brand, a book, or a website. Seeing people interact with my design is what excites me the most and gets me going past my limit. On the side, I draw so I consider myself an aspiring illustrator.

Find me sippin on an iced latte while drawing strangers at a cafe or cracking open a cold one while watching a movie with the two cutest schnauzers (@jinny_reo if you’re interested).

I am happy to connect with any creatives and open to collaborate, so please get in touch!

(P.S. Resume is available upon request)
Valderrama
packaging design

Valderrama is a family-owned business that produces world-renowned extra virgin olive oils. Grand Cru, Organic Hojiblanca, and Organic Ocal are Valderrama’s top-of-the-line, award-winning products that come in a large 500ml bottle. The South Korean importer of Valderrama brought me on to create a packaging for the premium olive oils so that customers will be more inclined to purchase them, for themselves or as gifts.

Inspired by the organic nature of the products and the over-a-decade-long history of the brand, I created an olive pattern that is reminiscent of an old wall paper. Each box is wrapped with a sleeve to distinguish its variety and give a subtle hint of the aroma of each olive oil by using three greens of different values. Choose your olive oil for your specific need or collect them all to enhance your dishes.