LaRue PR – Soojin Kim

Soojin Kim

Hi there! Thanks for visiting my site!

I’m Soojin—a multidisciplinary designer, doer, and thinker based in Seoul. After graduating from Washington University in St.Louis with a degree in Communication Design and Marketing, I worked at Designsake Studio in San Francisco for a while before returning to the motherland.

I have a passion for telling stories and sharing vision through design—whether it be a brand, a book, or a website. Seeing people interact with my design is what excites me the most and gets me going past my limit. On the side, I draw so I consider myself an aspiring illustrator.

Find me sippin on an iced latte while drawing strangers at a cafe or cracking open a cold one while watching a movie with the two cutest schnauzers (@jinny_reo if you’re interested).

I am happy to connect with any creatives and open to collaborate, so please get in touch!

(P.S. Resume is available upon request)

LaRue PR

identity design
print collateral
web design

A team of badasses, LaRue PR hustles hard and makes sh*t happen. With an innovative approach to public relations in the digital age, they deliver groundbreaking results to their clients in tech, beauty, fashion, design, lifestyle, and more.

LaRue PR is scrappy, unconventional, and fearless so we designed an identity with friendly typography, color blocking, and abstract patterns. Their new identity reflect their characteristics as well as being eye-catching and unique.