Based in San Francisco, Mandolin Flowers is a boutique flower business that specializes in event florals. They design wildly romantic florals for intentional human, striving to bring intention to every design for every event. Always inspired by the untamed beauty of nature, they design an organic, yet intentional arrangements. They make diligent choice of flowers because they believe in the language that flowers embody through their traditional meanings, colors, shapes, and personal sensations.

Reflecting on Mandolin’s essences, I designed a brand identity that is both elegant and natural. A timeless, sophisticated serif is used as the logotype to add an edge to the brand. It is, however, accompanied by loosely drawn flowers and a rough paint texture for a natural look. The flower illustrations are used for “the Language of Flower” cards to use during consultations to show shapes, movements and energies along with Mandolin’s interpretations of each flower.