Nixit is a revolutionary, one-size fits all menstrual cup that empowers women to know about their bodies and learn about their cycles. Made with a medical-grade silicon, it is better for your health. Reusable for up to 2 years, it creates less waste, thus, better for the environment and your budget.

Menstrual cups are still seen as a gross alternative to tampons or pads because your fingers get dirty. Nixit had to be more than just a menstrual cup, it had to be a brand that can be trusted for their knowledge in menstruation. Trustworthy enough, someone would abandon disposable options and start using Nixit.

We used bold, vibrant colors instead of soft pink or purple that seemed to be overly popular in the industry because women can take them. Overall aesthetic is minimalistic with a use of clean typography and simple layout. I created an abstract illustration of women to add a spoonful of playfulness to the design, which otherwise would’ve been too clean. We added an eye-catching, straightforward messaging on both interior and exterior of the box. Nix worry, nix plastic, nix strings, nix leaks, nix stigmas. Nixit. Period.

This project won 1st place in Healthcare at the Dieline Awards 2019 as well as being selected as Pack of the Month in April 2019 by Dieline. (Read)