Hi there! Thanks for visiting my site!

I’m Soojin—a multidisciplinary designer, doer, and thinker based in Seoul. After graduating from Washington University in St.Louis with a degree in Communication Design and Marketing, I worked at Designsake Studio in San Francisco for a while before returning to the motherland.

I have a passion for telling stories and sharing vision through design—whether it be a brand, a book, or a website. Seeing people interact with my design is what excites me the most and gets me going past my limit. On the side, I draw so I consider myself an aspiring illustrator.

Find me sippin on an iced latte while drawing strangers at a cafe or cracking open a cold one while watching a movie with the two cutest schnauzers (@jinny_reo if you’re interested).

I am happy to connect with any creatives and open to collaborate, so please get in touch!

(P.S. Resume is available upon request)
20/20
art direction
packaging design

Christmas, ‘tis the season to share love! So I made a special gift for my family and friends. 20/20 is a handcrafted candle, carefully poured and packaged by me. I wanted my loved ones to have great holidays filled with laughter, happiness and a pleasant scent.

2020 is a special year because it is made of one number, 20, repeated twice. It only happens every 101 years. Taking the unique chance, I stacked the two 20s and created the message ‘may your 2020 be 20 out of 20’. Lighten the candle and make a new year’s wish as you blow it out.